From 1 - 7 April, restaurants and others in the foodservice supply chain are being urged to think globally to get behind Great British Beef Week 2019.
During the week, Red Tractor assured thin cut beefsteaks will be promoted using new international-themed recipes to encourage shoppers to try a beef-based dish. Events during the week will also raise money for farming charity the Royal Agricultural Benevolent Institution (RABI).
Ladies in Beef co-founder Jilly Greed, who farms 200 suckler beef cows and youngstock in the south west, explained:
“This year, we’ll be championing that British beef is a very important part of the global diet, because of its quality, its nutritional and environmental health benefits.
“And at home, our multinational community has shared with us some of the most popular beef dishes we love in Britain today. With multicultural influences making an Italian lasagne, a spaghetti Bolognese, a French beef bourguignon or a Hungarian goulash, a staple part of our menu. From further afield, Asia has given us the beef Massaman or Madras, and many other popular dishes. The beef in those meals can include British beef, whether eaten at home or abroad."
You can find out more about Great British Beef Week by visiting www.ladiesinbeef.org.uk.