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The Lindt Gold Bunny's Shared 'Hoppiness'

This Easter, the iconic Lindt GOLD BUNNY is sharing the ‘Hoppiness’ across the UK, with £50,000 worth of prizes available to be won.

The Lindt GOLD BUNNY Hoppiness Campaign has been created to spread happiness across the nation this Easter. Whether it’s a little treat for yourself, a gift or shared, 27 million of us will indulge in chocolate this Easter. The Lindt Master Chocolatiers are making the season even more special by hiding ten tokens, each worth £5,000, inside the delicious Lindt GOLD BUNNY Milk 100g (in selected stores and plain foil bunnies only). Fans of all ages are enchanted each year by the smooth and creamy chocolate, delicate gold foil and iconic red ribbon and bell that make the GOLD BUNNY truly special. In fact, more than 160 million Lindt GOLD BUNNY figures have ‘hopped’ around the world each year since its creation 70 years ago – lined up this is the distance from Lindt’s headquarters in Kilchberg, Switzerland, all the way to San Diego, California! The Lindt GOLD BUNNY “Share The Hoppiness” campaign, which includes the Hoppiness promotion, launches from 1 February 2023. Visit for more information and T&C’s.


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