The owners of an award-winning family-run cidery in Warwickshire have launched a new crowdfunding campaign to help mount a post-pandemic recovery of their business.
Jolyon and Charlotte Olivier are inviting supporters to apply for at least £40,000 in shares of Napton Cidery following the success of their first round of investment two years ago.
The eight-week campaign is central to the entrepreneurs’ plans to re-emerge from the pandemic once again robust enough to build on the early success of their business - which started life as a hobby nine years ago.
The couple were first introduced to the taste of craft cider on a family holiday to Devon. Returning home with an apple tree, they soon started experimenting in their back garden.
Today, an eight-strong team at Napton harvests, presses, bottles and distributes more than 90,000 litres of cider a year, using 17 types of apples from six orchards across the Herefordshire region. They also produce limited-edition ciders and perry as well as juices, spirits and vinegar.
Exciting expansion plans were underway following the introduction of their tap room earlier this year, only to be halted by the pandemic.
The business has also been impacted by cancelled tours, tastings, cider making workshops and monthly live music events at the cidery in a year which Jolyon believes has cost them more than £100,000 in lost revenue. The focus was then forced to pivot to home deliveries.
Central to Napton’s growing popularity among customers is its strong sustainability ethos, from harvesting through to packaging. All of its apples come from traditional unsprayed orchards, organic and biodiverse growers, so no unnatural chemicals are introduced into the ecosystem. The cider is also naturally fermented using only wild yeasts and packaged in recyclable materials and all ingredients sourced as locally as possible.
The challenges of the pandemic have not grounded Jolyon and Charlotte’s ambitions who, armed with their newly acquired spirits licence, plan to produce a new line of apple brandies to their repertoire within the next 18 months.
In the short term though, as well as juggling the demands of home-schooling their two children, aged eight and five, the couple has set their sights on a gentle period of regrowth and recovery for their business. This starts with the new investment opportunity, without which they admit, some tough decisions would have to be made.
Further investment information and registration of interest form are available by visiting: https://www.naptoncidery.co.uk/investment
Napton Cidery’s products can be found at: https://www.naptoncidery.co.uk/shop