Revolutionary Healthy Dining Arrives in London

Soho is not short of fabulous places to eat and drink, but none are quite like this exciting new opening from Honest Greens. Known as one of Spain and Portugal’s most iconic ‘real food’ restaurant groups, they will open the doors to their very first UK site on 12th December for all-day dining.

Known simply as Hg in the UK, the group brings a confident, globally inspired approach to flavour, with the majority of the menu drawing from its Mediterranean roots while still leaving room for wider culinary influences and favourite ingredients. Chef-driven open-fire cooking, led by chefs with fine-dining training, emphasises a deep respect for wholesome, real ingredients prioritising genuine flavour over the buzzword “healthy.” Hg prepares everything in-house daily using minimally processed ingredients and absolutely no additives, preservatives or refined sugars. This philosophy is paired with a strong commitment to sustainable British produce, sourced locally wherever possible.

For the breakfast menu Hg is partnering with iconic London bakery The Dusty Knuckle to supply their cult-status artisanal sourdough bread for the deliciously heaped Toasts selection - alongside generous breakfast bowls and house special hot dishes. Coffee is supplied by artisan roastery Ozone selected from their special edition single origin and blends. For lunch and later guests build their own meals from the brand’s Market Plates and Garden Bowls, choosing from a generous selection of proteins, plant-led sides and approximately 30 sauces, all made fresh on-site each day. The menu not only accommodates but embraces gluten-free, vegetarian, plant-based and keto diets, offering broad appeal across dietary needs.

The Hg Soho restaurant features an open show kitchen where chefs prepare dishes in full view of guests, engaging with customers and showcasing the freshness and craft behind every order. The theatre of open-fire cooking brings a fine-dining level of skill to a format designed for speed, flavour and everyday accessibility. Furniture and fittings are handcrafted by their own Honest Lab, giving the room a raw, natural, Scandinavian simplicity that feels both chic and deeply comfortable. There’s a whisper of boutique-hotel and a touch of art gallery cool, with natural materials and thoughtful textures softening the edges. Playlists curated by local DJs add to the lively atmosphere, across breakfast, lunch, dinner and late-night sessions.

Hg Soho: 21 St Anne's Court, W1F 0BJ

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