Iconic Italian cooking brand Smeg, synonymous with its beautifully designed retro fridges and large and small cooking appliances, is ecstatic to announce the launch of its first-ever collection of cookware.
Comprising of two different sized frying pans, a wok and a casserole dish –must-haves in any kitchen – the all-new cookware embodies Smeg’s 50s retro style signature look and extends Smeg’s commitment to quality kitchenware, complementing its appliances.
The launch marks a clear next step for the Italian brand, whose passion and love for crafting great food is at the very heart of the business and its founding family. Smeg has channelled this ethos into the craftmanship of its cookware, which has been designed to suit the needs of both culinary connoisseurs and home cooks. The new cookware is proudly made in Italy, Smeg’s home nation.
Within the sleek, modern, yet unmistakably curvaceous design made famous by the brand’s 50s style collection, Smeg’s cookware is packed with a plethora of quality design features optimised for all cooking styles and needs. Crafted using cold forged aluminium, a perfectly thickened bottom and stainless-steel plate – 6 layers in total – which guarantees uniform heating distribution and ensures the product retains its shape in high temperatures. All products feature an essential non-stick primer coating, allowing food to brown without the nuisance of sticking or having to use extra oil in your cooking. The range works on all hob types including induction.
Riveted with sturdy well-designed stainless-steel handles, reminiscent of the handles on the brand’s iconic FAB fridge range, Smeg’s cookware - including the pan lids - can be placed in an oven up to 250°C; perfect for whipping up a quick dinner that needs finishing off under the grill.
Furthermore, a number of small but thoughtful details appear across the range to improve usability; the frying pan has been equipped with a long stainless-steel handle to provide extra control during cooking, whilst a vent hole has been added to the flat lid of the casserole dish to prevent over-boiling or rattling.
For ease post-cooking, holes are present in all handles to facilitate water drainage during dishwashing, with all pans being dishwasher safe. Moreover, the bottom plate featured across the range has been expertly designed to ensure the upmost heat distribution.
This high-quality cookware range will be available in three slick colourways: a classic matt black, a striking matt red and a minimalist but chic matt cream. Complete with the stainless-steel accents, the range will slot seamlessly into any kitchen, proving an essential yet stylish addition.
Smeg’s cookware collection will be priced as follows:
Casserole dish: £169.95 (24cm), £189 (26cm) Frying pan: £99.95 (24cm), £109 (26cm), £119.95 (28 cm)
Wok: £139.95 (30cm)
The new cookware products will be launching May 2021 and available exclusively from Smeg’s London store (www.smeglondon.com) and Smeg’s e-commerce platform.