Yes, it's totally gimmicky but we love it anyway! Heinz has partnered up with home deco brand Lick to create a limited edition paint colour.
The new 'Red HTK 57' is dark matt red in an ode to the nation's favourite tomato sauce and just 570 tins of the red paint are available for those that order first.
Tash Bradley, Director of Interior Design and Colour Psychologist at Lick said; "Whether you’re colour-drenching a room, committing to a statement wall, or looking for a pop of accent décor, look no further than Red HTK 57. This energising tomato red will entice all your senses and is the perfect way for any Heinz lover and shamelessly stylish Lick enthusiast to introduce their love of Heinz-iness into their inner sanctuary.
Heinz x Lick Red HTK 57 is available to buy online from www.lick.com from 6th September for £45 plus P&P.