Johnnie Walker is proud to unveil a limited edition bottle in celebration of its ‘Bold Steps’ campaign in partnership with Diet Paratha, the South Asian creative community platform.
Building on Johnnie Walker’s progressive ‘Keep Walking’ spirit, ‘Bold Steps’ sets out to open doors for the next generation of talent within the creative industries. Created by illustrator and graphic designer Kushiaania, the design is the winning entry, following Johnnie Walker’s invitation for artists and designers to put their own creative stamp on a limited edition bottle.
Inspired by the Brit-Asian ‘culture-clash’ world, Kushiaania’s vibrant design was selected by a panel including an independent judge and is a powerful celebration of self-expression, feminine strength, and joy. Kushiaania’s passion for embracing South Asian tradition with a modern gaze, showing culture and beauty in a way that is uniquely her own, mirrors the ‘Bold Steps’ mission for culture progression.
Having grown up in Yorkshire, Kushiaania went on to earn a fashion degree, spending eight years in fashion, before pursuing her passion for illustration and graphic design. In addition to bringing Kushiaania’s work to life, the brand is supporting her creative practice with a £5,000 cash prize and one-to-one Diet Paratha Family Tree Mentoring by Art Director Manu Pillai.
Kushiaania said “Self-expression was an uphill battle, constantly editing myself in order to please others, working around what is deemed acceptable. Growing and allowing yourself to be your most authentic self is, in my opinion, one of the most empowering and beautiful acts of self-love we can do for ourselves. I wanted to create an illustration that was an explosion of colour and vibrancy, celebrating self-expression. No hiding, no shame and I am proud to have this opportunity with Johnnie Walker, an iconic whisky. It means a lot to take part in Diet Paratha’s Family Tree Mentoring with Manu Pillau, it’s an amazing community that has been incredibly supportive of creatives like me,”
Kushiaania’s bespoke Johnnie Walker Black Label for ‘Bold Steps’ will be available to buy at thebar.com from 5th June 2023 at £35.00 RRP.