Pizza Pilgrims Tackles Britain's 'Crust Issues'

Neapolitan-style pizza restaurant Pizza Pilgrims is teaming up with iconic British brands Dishoom, Honest Burgers, Pho and Sweet Dee’s Jerk to launch ’The Great British Crust Comeback’ - a limited-edition pizza crust dipping menu - this April.

The launch taps into a well-documented British habit. Previous research suggests that one in four (25%) can’t eat crusts without a dip, while three-quarters (75%) say they would be more likely to finish them if served with the right sauce. Pizza Pilgrims estimates that up to 47 tonnes of crusts are wasted each year - the equivalent weight of four London buses!

Pizza Pilgrims lives by the motto ‘In Crust We Trust’. This April, they intend to tackle the nation's ‘crust issues’ head-on and are making the ‘cornicione’ the most exciting part of the plate with the introduction of the Double Dip menu.

Introducing four unique, taste-packed dipping sauces inspired by flavours deeply familiar to the British public, helping ensure plates are left clean, and no crusts go to waste: The Dishoom Chilli Chutney Dip; The Honest Burgers Rosemary Chips Dip; The Pho Peanut Sauce and Sweet Dee’s Jerk BBQ. 

Through the launch, Pizza Pilgrims is also celebrating World Wish Month - a global initiative that raises funds to grant life-changing wishes for critically ill children and their families. Throughout April, the brand will double its donations - and wishes granted - from every dipper sold.