To enter, you need to be female and under 30 years old. You don’t need any previous experience, but you need to have passion and enthusiasm and a real obsession with getting more women into butchery. You have the opportunity to win an apprenticeship at Parson’s Nose and to be the face of a new TV series with the aim of inspiring more young women to choose a career in butchery.
Butchery has traditionally been a male dominated sector. There are 5240 independent butchers across the UK* but women are significantly under represented in the sector. Parson’s Nose, and global food TV company Planet Eat aim to change perceptions. As an ambassador the winner will be invited to speak at events and in schools and colleges to encourage other women into the industry, as well as star in their own global tv series. The winner will also be given £2,500 prize money and full media and communications training.
The competition wil be judged by female butcher Jessica Wragge, Tom Kerridge, Atul Kochhar, and Parson’s Nose’s Tony Hindhaugh, co-owner of Parson’s Nose and director of Planet Eat Media. He says:
“We know that women make fantastic butchers and yet it’s difficult to recruit women into the role. A career as a chef is now truly aspirational and we would like to see the same change in perceptions towards working as a butcher, especially for women. With this competition and following TV series and media campaign we want to take away the stigma that butchery is just for men.”
Jessica Wragge says: “When I began my career in butchery in Derbyshire at 16, I was the only woman in an all male butchery counter and it was at times intimidating, but I quickly fell in love with butchery - everything from farming, to slaughter, to the carcass balance and to breaking down the animals too. I’m pleased to support Parson’s Nose competition to find a new butcher ambassador and show the world that butchery can be an interesting and valued career for women with plenty of opportunities both on the block and further afield.”
Anyone interested in entering the competition is asked to make a 2 minute video about why they are interested in butchery and what you think you will bring to it. Shortlisted entrants will then be given the opportunity to join a butcher to follow the animal from the farm to the abattoir to the butchers and then actively get involved with breaking the carcass down with the butcher and to present a 10 minute segment on a TV show on butchery with Planet Eat TV.
* According to research by the Agriculture and Horticulture Development Board
About The Competition
How to enter:
Stage 1: Record a 2 minute video of yourself explaining:
1. Why do you want to get into butchery?
2. How do you think you will feel being able to motivate and inspire females to enter the world of butchery?
3. Why do you think you should win this competition ?
The video can be recorded on your mobile phone and all entries should be sent to firstname.lastname@example.org, with the subject Butchery Ambassador Competition.
All entries should be received by September 15, 2021.
The successful applicants from Stage 1 will be invited to London to go through some basic training on butchery and how to talk to a TV camera.
The winner will be announced on October 31, 2021
£2,500 prize money
£20,000 annual salary as an apprentice at one of Parson’s Nose butchery shops in Fulham, Putney or South Kensington
· Planet Eat will make a TV series on you which will be broadcast on over 50 channels globally
You will become a UK Butchery Ambassador, touring events and schools to motivate and inspire females to enter the world of butchery as well as a whole lot more.
Media and communications training from experts at Planet Eat Media.